Augie – Champions of innovation in pet care

How a pioneering spirit defined Augie's journey to transform the Indian pet care industry


Augie has redefined the pet care industry in India through its commitment to innovation, excellence and elevating the standard of care for pets. Founded by Dr. Ravi Pachaiyappan, a renowned animal nutritionist, and led by CEO Mr. Parthasarthy, Augie has introduced products and services never seen before in the Indian market.

“Our goal at Augie is to nurture the bond between pets and their owners by meeting the highest standards of quality and care,” said Mr. Parthasarthy. “We strive to be pioneers in the industry, not just meeting expectations but exceeding them.”

With meticulous research and development spearheaded by Dr. Pachaiyappan, Augie brought products like Canine Caviar, India’s first alkaline pet food, to the market. They also introduced unique items such as the CatanDog Repellent tags and Caru Foods to provide pet parents access to the latest innovations in pet care.

As pet ownership grows in India, we want to be a trusted partner in every pet parent’s journey

M. Parthasarthy, CEO, Augie

Augie offers a symphony of services tailored to each pet’s needs – from grooming to lifestyle solutions. “We believe in safeguarding the complete well-being of pets, not just physical but also financial. That’s why we offer services like pet insurance, which is still rare in India,” shared Dr. Pachaiyappan.

“As pet ownership grows in India, we want to be a trusted partner in every pet parent’s journey,” said Mr. Parthasarthy. “Our products, services and constant innovation demonstrate that commitment. We nurture bonds for life, one pet at a time.”

The company stands out for being one of the few to offer integrated services alongside premium products. Customers can access services like grooming and specialized nutritional consulting as well as global pet care brands.

Augie aims to craft a world where every pet gets the care they deserve. The company introduced India’s first pet products e-commerce platform and app to improve accessibility and convenience for customers. Home delivery and online shopping options give pet parents flexibility.

The company also plans to offer in-store services soon for an enhanced shopping experience. “We’re always looking to take things to the next level for pets and pet parents. Our customers motivate us every day to push boundaries and surpass expectations,” Mr. Parthasarthy shared.

From premium nutrition to grooming supplies and beyond, Augie is an omnichannel resource for pet parents. The company continues to evolve while staying true to its founding commitment to quality and care.

“Our goal is not just to meet industry standards – it’s to set new ones,” said Dr. Pachaiyappan. “We celebrate the pets who bring so much joy into our lives and aim to nurture the human-animal bond through world-class products and services.”

With innovation and pet care excellence at its core, Augie is redefining what it means to be a leader in the pet industry. Their constantly expanding offerings and solutions-focused approach show that for Augie, pets always come first.

About the author

Tushar Kanchan, Publisher & Editor

Tushar Kanchan is the editor and publisher of As a dedicated connector within the pet industry, committed to fostering a vibrant community of entrepreneurs, innovators, and professionals. Tushar believes in collaboration and knowledge-sharing are essential for the advancement of the Indian pet care landscape.


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