Ananyaa Goel, Founder of The Pet Belly: India’s fresh pet food delivery pioneer

Ditch processed kibble, choose fresh meals for your furry friends.

Ananyaa Goel Founder Pet Belly
Ananyaa Goel, Founder, The Pet Belly

The Pet Belly : Revolutionizing Pet Nutrition in India

In a world where 68% of pet parents consider their furry companions as beloved as their own children, it’s surprising to learn that only a tiny 10% opt to feed their pets fresh food. The pet food industry, while massive, remains dominated by heavily processed options laden with artificial preservatives. It’s time for India’s pets to eat better, and The Pet Belly is leading the way.

The Dangers of Preservatives

Artificial preservatives like BHA, BHT, Propyl Gallate, Potassium Sorbate, and Ethoxyquin are commonly found in commercial pet foods. These chemicals are linked to a range of severe health risks, including tumors, behavioral issues like aggression, and learning deficits. While these preservatives are permitted in both pet and human food in the US, Europe, and India, their harmful effects have long been documented.

“We’ve spent years understanding the dangers of artificial ingredients for ourselves,” explains Ananyaa Goel, founder of The Pet Belly. “It’s shocking that we haven’t applied the same standards to how we feed our pets, who are often far more sensitive than we are to these chemicals.”

The Pet Belly: A Fresh Food Pioneer

The Pet Belly is India’s groundbreaking platform dedicated solely to fresh pet food. It partners with over 15 brands committed to providing natural, ready-to-eat, or naturally preserved meal options. This means food made with human-grade ingredients – a far cry from the mysterious, heavily processed kibble that dominates the market.

“We believe our pets deserve the same quality of food we demand for ourselves. That’s the driving force behind The Pet Belly.”
– Ananyaa Goel

With over 200 fresh food choices for both dogs and cats, The Pet Belly caters to even the most discerning furry palates. Their offerings include:

  • Fresh Meals: A delectable range of chicken, lamb, fish, and paneer-based meals.
  • Fresh Baked Goods: Cakes, cupcakes, donuts, biscuits, pupsicles (cake on a stick!), and more.
  • Dehydrated Meat Treats: Chicken feet, heart, mutton, fish, duck feet, and many others.
  • Desserts: Dog-friendly ice creams, carob-based brownies, etc.
  • Cat Meals and Treats

Addressing diverse dietary needs, The Pet Belly also carries a wide selection of gluten-free, dairy-free, and low-fat options. All food is naturally preserved or made and delivered fresh, ensuring top quality.

Bringing Convenience to Fresh Feeding

Currently operating in Delhi, Gurgaon, and Noida, The Pet Belly is known for its exceptional customer service and speedy deliveries. Orders arrive within 2-3 hours, and in some cases, deliveries are even made as late as 8 pm. This allows pet parents access to a much wider variety of food options, even from restaurants and bakeries specializing in fresh pet meals that would otherwise be inaccessible due to location.

Personalized Nutrition Support

The Pet Belly collaborates with pet nutritionists to offer tailored recommendations for individual pets, particularly those with special dietary needs or picky eating habits. Ultimately, when fresh food looks and smells like real food, it often makes all the difference in ensuring our furry friends get the nutrition they deserve.

The Future of Pet Food

The Pet Belly is poised to disrupt India’s pet food industry and usher in a new era of healthier, fresher, more transparent options. With a focus on quality, convenience, and personalized service, it’s setting a new gold standard for how we nourish our beloved companions.


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