The Journey: From Passion to Pet Fashion
In the bustling streets of Delhi, amidst the amalgamation of culture and commerce, Kanine found its roots. Born from a passion for pets and a love for fashion, Kanine India, founded by a visionary entrepreneur with a penchant for excellence, embarked on a journey to redefine the landscape of pet care in India.
Shilpa Dhingra, the force behind Kanine India, traces her roots to a childhood steeped in textile tradition and an unwavering love for animals. Raised amidst the rhythmic hum of her father’s textile factory and the playful antics of her cherished pets – 5 dogs and 2 cats, Dhingra’s passion for design and devotion to pets laid the foundation for Kanine India.
Educated at esteemed institutions, including the Fashion Institute of Technology in New York City, Dhingra’s journey was marked by a dedication to excellence and a keen eye for textile production and management. With a diverse background in product development and design, the founder’s transition into the pet fashion industry felt natural, driven by a desire to cater to the burgeoning market of pet lovers in India.
With a distinguished career spanning collaborations with international brands and the launch of exclusive lines, Dhingra’s transition from women’s wear, children’s clothing, and home furnishings, into the pet fashion industry, felt like a natural progression, propelled by her love for animals. A true passion project. Through Kanine India, she brings forth a curated selection of premium pet care products, including apparel, essentials, and wellness solutions, reflecting her commitment to quality and innovation.
Kanine India: A Commitment to Quality
With experience establishing the Product Development cell at Orient Craft, Dhingra formed and executed collaborations with international brands like GAP, Marks & Spencer, Ann Taylor, and American Eagle, working closely with Marc Jacobs, DVF, Kate Spade, and Zimmerman. With the launch of Kanine in India, Dhingra became the exclusive manufacturer of brands like Tommy Hilfiger, BOSS Dog Accessories, and Ralph Lauren, even introducing her private label, Happy Lots, underscoring the brand’s commitment to delivering premium pet care products to discerning Indian consumers.
Despite the challenges of introducing global brands to the Indian market, Kanine’s unwavering dedication to quality and customer satisfaction has fueled its growth and success. The brand’s expansion into diverse product categories, including Fashion, Essentials & Wellness, reflects its adaptability and responsiveness to evolving consumer needs while staying true to its ethos of luxury and sophistication.
Fashion isn’t just for humans. Kanine India brings design and style to the forefront of pet apparel.
Shilpa Dhingra, Founder, Kanine India
Way Forward:
Looking ahead, Kanine aims to solidify its position as a premier destination for premium pet care products in India. With plans to broaden its product range and introduce personalized options, the brand seeks to redefine the landscape of pet care, setting new benchmarks for quality and customer satisfaction.
While Kanine continues to expand its online presence, the brand also harbors plans to introduce brick-and-mortar stores, providing customers with an immersive experience synonymous with the Kanine ethos of luxury and sophistication.
As Kanine continues to grow and evolve, it remains rooted in its mission to celebrate the extraordinary bond shared between pets and their devoted companions. Every product, from fashionable apparel to essential grooming supplies, serves as a testament to the brand’s enduring commitment to enhancing the lives of pets and their families.
The Founder’s Insight:
Shilpa Dhingra lives by the mantra to maintain an equilibrium between work and home life, adhering to a structured routine on weekdays, and reserving weekends for moments of spontaneity and self-care. She draws inspiration from the timeless wisdom and values instilled by his grandparents and parents, whose guidance continues to illuminate his path, both personally and professionally.
About the author
Tushar Kanchan, Publisher & Editor
Tushar Kanchan is the editor and publisher of Petbizindia.com. As a dedicated connector within the pet industry, committed to fostering a vibrant community of entrepreneurs, innovators, and professionals. Tushar believes in collaboration and knowledge-sharing are essential for the advancement of the Indian pet care landscape.
