The journey of NovaCurro Naturals began long before its official incorporation. Extensive research into innovative pain management and holistic health solutions started as early as 2017, driven by the need for safer, more effective alternatives in pet healthcare. This groundwork culminated in the formal establishment of NovaCurro Naturals in 2023.
The brand was founded with a clear and focused purpose: to develop science-backed, plant-derived formulations that deliver genuine therapeutic benefits without the risks commonly associated with chemical-heavy pet products. Today, NovaCurro Naturals is steadily emerging as a trusted name in natural pet wellness, offering solutions designed to improve comfort, safety, and quality of life for pets.
Leadership Rooted in Science and Experience
NovaCurro Naturals was co-founded by Vaidehi Gupte, a researcher with over two decades of experience in this domain, a committed pet parent, and an entrepreneur, alongside Dr. Somesh Sharma, a distinguished R&D professional with more than 60 years of scientific expertise.
Together, they bring a rare combination of deep research knowledge and real-world understanding of pet care challenges. Their shared vision is to create botanical formulations that are not only natural but also scientifically validated, ensuring consistency, safety, and measurable outcomes. Every product is developed with a strong emphasis on wellness, protection, and long-term usability.
Addressing Critical Gaps in Pet Health Management
Across India, pet parents regularly encounter issues such as chronic pain, joint stiffness, heat-related stress, and persistent tick infestations. Conventional solutions often rely on aggressive chemicals that may offer temporary relief but raise concerns about long-term safety and tolerance.
NovaCurro Naturals directly addresses these concerns by offering plant-based, research-aligned solutions that reduce dependency on harsh synthetics. By focusing on efficacy without compromise, the brand supports improved comfort, enhanced mobility, and better day-to-day wellbeing for pets.
Quality, Compliance, and Research as Core Pillars
Every NovaCurro Naturals product is manufactured under strict quality and compliance standards. This ensures pet parents receive formulations that are safe, reliable, and aligned with global benchmarks.
The company’s commitment to research has resulted in a robust intellectual property portfolio, including patents granted in both India and the United States in the field of natural therapeutic science. These patents reinforce NovaCurro Naturals’ position as a serious science-driven innovator within the natural pet care segment.
A Diverse Portfolio Designed for Everyday Pet Needs
NovaCurro Naturals offers a thoughtfully developed range of products addressing common yet critical pet care requirements such as pain relief, grooming support, tick control, and overall wellness.
Key product categories include:
- Cooling and antiseptic solutions for managing heat stress
- Natural formulations supporting joint health and pain relief
- Tick-care products including shampoos, conditioners, sprays, and paw applications
Across the portfolio, products are characterised by:
- Gentle, non-irritating compositions
- Use of plant-based surfactants and bioactives
- Absence of harmful preservatives
- Suitability across multiple breeds and age groups
Patented Formulations and Flagship Products
What truly differentiates NovaCurro Naturals is its patented plant-based technology. The brand’s flagship products—ONoPain and CoolSim—are designed to deliver targeted, fast-acting relief while remaining gentle on the pet’s system.
These formulations combine advanced botanical science with user-friendly application formats, offering pet parents a credible alternative to conventional chemical solutions for pain management and thermal comfort.
Market Presence and Growing Consumer Confidence
NovaCurro Naturals has steadily built visibility and credibility within the pet industry. The brand’s growing market presence is reflected through:
- Strong customer retention and repeat usage
- Participation in pet expos, veterinary conferences, and industry exhibitions
- Increasing engagement across digital and social platforms
- Trust established through transparent communication on ingredients, science, and efficacy
Why Botanical Solutions Are Replacing Chemical-Heavy Pet Products
While many chemical-based pet care products deliver immediate results, they often involve harsh ingredients, overpowering fragrances, and diminishing effectiveness over time. NovaCurro Naturals takes a fundamentally different approach.
By leveraging clinically aligned botanical actives, the brand develops formulations that work in harmony with the pet’s body. This leads to better tolerance, reduced irritation, and more sustainable outcomes—particularly for pets requiring ongoing care.
Pet Products Currently Available Online
- ONoPain – A herbal roll-on solution developed for natural pain management. It supports mobility and eases discomfort using scientifically validated botanical ingredients. Suitable for pets of all sizes and age groups.
- CoolSim – A cooling and antiseptic spray designed to provide rapid relief from heat stress. It also supports skin protection and recovery from irritation caused by high temperatures, making it especially useful before and after outdoor walks.
- ONo Tick Shampoo – A medicated shampoo formulated to cleanse deeply while helping protect the coat from ticks, fleas, and associated skin irritation. Recommended for weekly use during high-risk seasons.
- ONo Tick Conditioner – Complements the shampoo by softening fur, reducing tangles, and adding an extra layer of tick-focused protection when used regularly.
- ONo Tick Spray – A convenient, on-the-go tick defence solution ideal for daily use before outdoor activity.
- ONo Tick Paw Butter – Designed to nourish dry or cracked paws while creating a protective barrier that reduces tick attachment on paw fur.
Products Under Evaluation and Pipeline Innovations
Currently Under Efficacy Trials:
- Functional Treats: Made using clean, human-grade ingredients with no artificial colours. The range includes dental chewies, protein sticks, dehydrated eggs, and vegetable-based bites, all minimally processed to retain nutritional value.
- Veg Protein Bites: Plant-based protein treats formulated using pea protein, fibre, and balanced carbohydrates. Designed primarily for vegetarian pets, yet widely accepted by non-vegetarian pets as well.
Planned Launches in the Coming Year:
NovaCurro Naturals is also preparing to introduce a range of pet accessories, including ergonomically designed harnesses and breathable leashes. These products are intended to complement the brand’s wellness philosophy by enhancing comfort during daily activities and long walks, across both small and large breeds.
Looking Forward
With a strong foundation in research, patents, and consumer trust, NovaCurro Naturals continues to contribute meaningfully to the evolution of natural pet healthcare in India. By prioritising safety, transparency, and efficacy, the brand is positioning itself as a long-term partner in responsible pet parenting.
For more information on ingredients, usage, and product availability, visit:
https://novacurronaturals.com/product-category/pet-health/
NovaCurro Naturals also actively shares educational content, updates, and product insights through its social media channels.
