A Cooling Solution for India’s Harsh Summers
Indian summers of late have been relentless, and our dogs feel the heat just as intensely as we do, if not more!. With temperatures often crossing 45°C, pets tire easily, lose appetite, and crave something refreshing. The age old bones and biscuits, don’t offer the cooling comfort or nutritional balance dogs genuinely need. Frostreats was created to change that: a clean, cooling, indulgent frozen treat that is ready to serve, made specifically for dogs, with every ingredient chosen for safety, taste, and wellbeing.
Why Traditional Ice Cream Doesn’t Work for Dogs
Traditional Human ice creams aren’t designed for canine digestion. They contain lactose and sugar — two elements that many dogs cannot tolerate. Lactose often leads to bloating, stomach upsets, and discomfort, while sugar contributes to weight gain and poor long-term health. Frostreats is built differently, we set out to change the building bricks of an ice cream. Every cup is made using a lactose-free, dog-friendly milk alternative paired with an FSSAI-approved natural maize based sweetener (Fructo-Oligo Saccharides), creating a creamy, tasty base without any of the digestive drawbacks.
A Treat Designed for Taste, Function, and Wellbeing
But Frostreats wasn’t developed only to be safe, it was developed to be delicious, functional, and refreshing, the way a ice cream has always been. Each cup contains pure coconut oil, known for supporting joint health, skin nourishment, and shiny coats. It also includes Chondroitin, a trusted supplement that helps maintain joint flexibility and long-term mobility in dogs of all ages. Together, these ingredients help Frostreats become more than a quick cool down ; it’s a treat that supports daily wellbeing, and a lot more active legs, happier wags and zoomies!
Extensive R&D, Vet Testing, and a 90% Lick Rate
Before hitting the markets in August 2024, Frostreats went through an extensive R&D process with eight rounds of formulation, multi city veterinary testing, and over 1,000 dog samplings across breeds, sizes, and age groups. The funnel of acceptance started with the formulation being approved by vets, to it being approved by professional ice cream makers, and then going through the rigorous sampling channels. To measure true canine acceptance, we created a behavioural metric called the lick rate, which tracks how eagerly dogs finish an entire cup. Frostreats achieved an impressive 90% lick rate by the end of July 2024,confirming strong natural appeal and consistent stomach tolerance across diverse test groups and giving us a green light to launching this category creating treat.
Flavours Built for Canine Preferences
A big part of this acceptance comes from Frostreats’ flavour architecture, created not to impress humans, but to delight dogs. Fruits such as mango, banana, and blueberry form the heart of the range, chosen because dogs instinctively enjoy their sweetness and digest them easily. For dogs who love richer flavours, Frostreats offers a peanut butter variant that’s high in protein and energy. And for dogs who like texture, there’s a Cookies flavour, crafted using fortified dog biscuits enriched , with vitamins, zinc, magnesium, and essential minerals. The original Vanilla is where we started from, and crafted with fresh vanilla beans, the flavour captures the smoothness and creaminess Vanilla is known to have.
Human-Grade Ingredients and Chew-Safe Packaging
> Check out the full Frostreats full pet ice cream range
Every flavour is made using human-grade ingredients, maintaining high quality and purity. Even the packaging reflects this safety-first approach. Frostreats cups are made from chew-safe, food-grade paper, so even the most enthusiastic pups can lick, bite, or nudge without risk. The peel off lid and sturdy cup structure make serving clean, simple, and fuss-free for parents. Winning the hearts of our pet parents, and making their life easier has always been a priority whilst creating the consumption value chain!
The Growing Frostreats Family: Honey and Waffles
As Frostreats grew, so did its product family. Today, the brand also offers Dog Honey and Dog Waffles, both designed to create layered treat moments, whether it’s a drizzle of honey over a birthday scoop or a waffle topped with a frozen dollop for weekend indulgence. These additions have been embraced across households because they’re versatile, safe, and easy to pair with everyday treat routines. They also have a multitude of loyal fans, just purchasing our honey and waffles.
Expanding Across India Through Stores, Cafés, and Online
Frostreats is now available across 50+ pet cafés, retail stores, and modern-trade outlets, supported by a reliable cold supply chain that preserves freshness and texture from factory to freezer. Through frostreats.com and offline partners, the brand has reached nearly 40,000 pet parents, becoming one of India’s fastest growing pet treat brands. With each city expansion, Frostreats continues to focus on consistent quality, safe ingredients, and joyful experiences.
A Blend of Safety, Science, and Pure Pet Joy
What makes Frostreats stand out is its blend of science-backed safety and ice-cream brand joy. Every cup is creamy, cold, flavourful, and tail-waggingly good, but also free from lactose, sugar, and unnecessary additives. Whether it’s a mid-afternoon cool-down, a special treat after a long walk, or a shared family dessert moment, Frostreats brings a little extra happiness to everyday life.
Crafting Frozen Indulgence for Happier, Healthier Dogs
As more pet parents look for healthier, safer, and more delightful treats for their dogs, Frostreats is proud to lead the way, crafting frozen indulgence that keeps dogs cool, nourished, and always excited for the scoop of love
