Bengaluru, India – Happy Pet, India’s first pet technology company, has raised a strategic investment from Dr. Devi Shetty, Founder and Chairman of Narayana Health, along with his family. The investment signals strong confidence in Happy Pet’s vision to modernize India’s fragmented pet care ecosystem using technology, data, and design-led solutions.
As pet ownership rises and pet wellness becomes a priority, Happy Pet is building a unified digital ecosystem that connects pet parents, pet businesses, and industry stakeholders on a single platform.
Happy Pet’s technology enables pet parents to discover trusted services, manage their pet’s health records, book services, and access insurance—while helping pet businesses streamline operations through intuitive SaaS tools for bookings, billing, CRM, and customer engagement. The company’s solutions are already used across India, Europe, the UAE, and Southeast Asia, highlighting strong global demand.
“Technology has the power to raise care standards when applied with empathy and purpose” – Dr. Devi Shetty, Founder and Chairman of Narayana Health
“Technology has the power to raise care standards when applied with empathy and purpose,” said Dr. Devi Shetty. “Pet care is at the beginning of a major digital shift, and Happy Pet is well positioned to lead this transformation with its thoughtful, user-centric approach.”
This partnership builds on a long-standing relationship between Dr. Shetty and Happy Pet Founder Anil Reddy, who previously founded Lollypop Design Studio, a global design firm in which Dr. Shetty had also invested and mentored the team through international scale.
What Happy Pet Offers
Happy Pet is creating an integrated pet care ecosystem through:
- Consumer Portal: A central discovery platform for pet services, products, and industry information.
- Pet Parent Mobile App: An all-in-one app to manage medical records, set reminders, nutritionist approved recipes, service bookings, nearby store deliveries, with an integrated AI chatbot for everyday support.
- Business Management Software: A SaaS platform for pet businesses offering inventory management, billing, CRM, bookings, and customer communication tools
- Pet Insurance: Despite rising veterinary costs, pet insurance in India remains overlooked, leaving many pet parents unprepared. Happy Pet is addressing this with affordable coverage starting at just ₹3 per day.
“Happy Pet brings clarity, trust, and better decision-making for both pet parents and businesses. We’re building the future infrastructure for pet care.” – Anil Reddy, Founder Happy Pet
Founder-Led, Purpose-Driven
Founded by second-time entrepreneur Anil Reddy, Happy Pet was born from his personal experience as a pet parent. After a successful exit from his first venture, Anil set out to solve the inefficiencies and lack of transparency in pet care.
“Pet care today is scattered and unstructured,” said Anil. “Happy Pet brings clarity, trust, and better decision-making for both pet parents and businesses. We’re building the future infrastructure for pet care.”
Market Opportunity
The global pet care market is valued at USD 273–320 billion in 2025 and continues to grow across regions. The U.S. pet care market alone is worth USD 150–186 billion. While India’s pet care market, estimated at USD 3.7–3.8 billion in 2025, is projected to reach USD 4–5 billion by 2026. This is driven by rising pet ownership, premiumization, and tech adoption.
Looking Ahead
With this investment, Happy Pet will:
- Strengthen its presence across India
- Accelerate user acquisition and retention
- Expand its global SaaS footprint
- Launch new technology initiatives focused on pet wellness
“With strong market momentum and the guidance of partners like Dr. Shetty, we believe pet technology in India is entering a defining phase,” said Anil. “Happy Pet is committed to building a connected, reliable, and scalable ecosystem for the future of pet care.”
