Purr is building India’s first complete pet safety ecosystem, starting with the fast-selling Purr QR Tag and the upcoming Purr GPS Activity Tracker, so pet parents never have to choose between style, safety, and peace of mind again. Readers of this article get an exclusive 50% discount on Purr QR Tag and priority access pricing for the first batch of Purr GPS.
The Problem: Pets Go Missing Faster Than You Can Blink
Every week, Indian pet communities are flooded with “lost dog” and “missing cat” posts, and most of them have one thing in common: the pet was wearing a cute collar, but no smart ID that could actually help them get home quickly. Microchips are great, but they need a vet and a scanner, while old-school name tags depend on phone numbers that change and scratch off.
In busy Indian cities and fast-growing suburbs, even a small gap in the gate, a loud cracker, or an open door during a delivery can be enough for a dog or cat to wander off. By the time pet parents post on WhatsApp groups and Instagram stories, the golden window to reunite quickly is often gone.
Meet Purr: Smart, Simple Protection for Indian Pets
Purr is a pet-tech company built in India to solve this exact problem with smart, lightweight trackers and digital IDs for dogs and cats. The team’s mission is simple: make it effortless for Indian pet parents to keep their pets safe, healthy, and always just a tap away.
Through products like Purr QR Tag and the upcoming Purr GPS Activity Tracker, Purr brings together real-time safety, health insights, and an easy-to-use digital platform designed specifically for Indian homes, streets, and lifestyles. Whether you are at work, traveling, or just stepping out for groceries, Purr helps you stay connected to your pet’s world in seconds.
Purr QR Tag: India’s Smartest QR Identification Pet Tracker
Purr QR Tag is not just a name tag; it’s a smart digital ID that lives on your pet’s collar and in your phone at the same time.
- Smart QR code that anyone can scan with a smartphone—no app needed—to see your pet’s profile and contact you instantly.
- Digital pet profile with photos, multiple phone numbers, address, and important notes like “reactive”, “indoor cat”, or “do not feed chicken”.
- Lost pet alerts with GPS coordinates when someone scans your pet’s tag, helping you reach the location faster.
- Real-time updates so you can change phone numbers, addresses, or emergency contacts anytime without replacing the tag.
- Designed for Indian conditions—lightweight, durable, and made to handle rain, heat, and daily rough-and-tumble.
A typical real-life moment: your dog slips out during Diwali, a neighbor or security guard scans the tag, sees your number and your dog’s details, hits “call”, and you get both their contact and the live location on your phone. That’s the difference between hours of panic and a reunion in minutes.
Purr GPS Activity Tracker: From “Where Is My Pet?” to “How Is My Pet?”
If Purr QR Tag helps your pet get home safely when something goes wrong, Purr GPS Activity Tracker is built to make sure you always know where they are and how they’re doing, even when things are going right.
Purr GPS is being developed as India’s most advanced GPS Activity Tracker for pets, combining safety, fitness, and daily insight in a device smaller than a debit card.
Planned key features include:
- Real-time GPS tracking so you can see your dog or cat’s live location from your phone.
- Activity and movement insights to understand if your pet is getting enough exercise, rest, and play.
- Smart alerts when your pet leaves a safe area or shows unusual activity patterns.
- Long battery life designed for Indian usage patterns, with “weeks of battery life” as a core promise.
- Lightweight, collar-friendly design suitable for small cats to large dogs.
Purr has already opened a waitlist for the first limited batch, and over 60 pet parents have joined early to reserve their spot. Early adopters get exclusive pricing and a chance to shape the product with feedback before the wider launch.
Why Purr Is Built for Indian Pet Parents
There are plenty of pet trackers globally, but Purr is designed from the ground up for Indian pets, cities, and communities.
- Built in India, for Indian homes, apartments, and streets, where guards, neighbors, and local shopkeepers are often the first to spot a missing pet.
- Works with any smartphone via QR scan, so even someone who has never heard of Purr can help your pet get home.
- Community-first approach, partnering with vets, pet shops, trainers, and NGOs to spread awareness and increase the chances of safe reunions.
- Simple, intuitive experience so even non-tech parents and grandparents can use it comfortably.
Beyond hardware and apps, Purr is also building a strong WhatsApp community of over 600 pet parents across India, supported by a vet and an international pet nutritionist who share first-hand, practical advice every day. This means Purr parents don’t just get a tag or tracker—they get a support circle they can lean on when they are worried about a symptom, confused about food, or need quick guidance in an emergency.
Members regularly discuss behavior, nutrition, and everyday issues like itchy skin, vaccine schedules, or sudden changes in appetite, so even first-time pet parents feel like they’re never figuring things out alone and cats, some wearing Purr QR Tags.
QR vs GPS vs Microchip: What Should You Choose?
Most responsible pet parents eventually ask: “Do I need a QR tag, a GPS tracker, or a microchip?” The honest answer: each solves a different part of the safety puzzle.
| Solution | What it does best | Who can use it instantly | Ideal use case |
| QR Tag | Quick identification and contact with GPS scan location. | Anyone with a smartphone. | Everyday safety, quick reunions if your pet wanders. |
| GPS Tracker | Live tracking and activity insights in real time. | You, via app on your phone. | Active dogs, outdoor cats, off-leash play, travel. |
| Microchip | Permanent ID checked at a vet/shelter. | Vets/shelters with scanners. | Backup ID for long-term security. |
Purr’s vision is to make QR and GPS work together—QR Tag for everyday identification that anyone can use, and GPS Tracker for those moments when you need precise, continuous location and deeper health insights.
Special 50% Discount for Readers + GPS Early Access
To celebrate this feature and help more Indian pets get protected before something goes wrong, Purr is offering an exclusive 50% discount on Purr QR Tag for readers of this article.
Here’s how to claim it:
- Visit the Purr website and select Purr QR Tag.
- Apply the special reader coupon code – EDU50 at checkout to unlock 50% off.
- Complete your order and set up your pet’s digital profile in minutes once the tag arrives.
While you are there, you can also:
- Join the Purr GPS waitlist to grab early access pricing, limited to the first 100 customers.
- Get updates on launch timelines, feature drops, and behind-the-scenes progress.
For pet parents who know that “just a collar” is not enough anymore, this is the easiest way to upgrade your pet’s safety today and future-proof it for tomorrow.
A Safer Future for India’s Pets, One Collar at a Time
India’s pet families are growing fast, and so are the risks of urban life—but technology is finally catching up with the love we have for our animals. With Purr QR Tag already protecting pets across the country and Purr GPS Activity Tracker on the way, every pet parent now has a simple, affordable way to move from “I hope nothing happens” to “I’m prepared if it does.”
Whether you share your life with a rescued indie, a energetic Labrador, or a curious indoor cat who loves balconies and windowsills, Purr is designed to keep them safer, closer, and always connected to you—no matter where their paws take them next.
For more inquiries or support, reach out to purr at support@getpurr.in or WhatsApp at +91-9998140755.
Instagram handle: @purrhq
